What Makes the Perfect Gift?

There was meticulous early 1990’s scholastic study on gift giving by Richard Beltramini and Cele Otnes to find out the answers to several questions on the topic. The two researchers searched through previous research of many disciplines published in Gift Giving: A Research Anthology in 1996. They included an article written by Dr. Russell Belk …

How Women Hunt for the Perfect Gift

In late 2010, eBay released the results of a national study identifying different kinds of gift givers according to their holiday shopping styles. In the eBay-commissioned survey called “The Psychology of Gifting” conducted by Kelton Research, adult American women were asked to identify their holiday gift shopping behaviors. The study resulted in four types of …

The Gift of Giving Is a Gift in Itself

The act of giving a gift can elicit a multitude of positive emotions to the giver, that indeed it is quite possible that they experience more pleasure than the recipient of the gift. It has been found that giving gifts is an important interaction that strengthens bonds between family and friends. Giving to others strengthens …